Fontana AI
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Investment operations · AI-native control

The evolution of investment management and operations, and why the current stack was not built for AI

A long-form founder narrative on why AI cannot simply sit on top of fragmented operational stacks — and why governed workflows, operational memory, and agent harnesses matter.

Updated draft: approved editorial changes applied to the Fontana landing and copy polish.
“AI cannot magically fix that. It inherits what is underneath, the operating logic.”
Introduction

Opening

I have worked in investment management and financial services for close to 20 years.

A lot has changed in that time.

Settlement cycles have compressed. Regulation has increased. Platforms have become broader. Cloud has changed how systems are deployed. Outsourcing has scaled across the industry.

But if you look close enough, most of the processes and daily tasks have not changed as much as the industry likes to say it has.

Approvals still get chased manually. Custodians and asset managers still speak by phone every day to resolve issues that should have been handled automatically. Excel is still used across most teams, not just for analysis, but for controls, reconciliations, workflow tracking and decision support.

In some corners of the industry, faxes still exist. More importantly, their modern equivalents are everywhere: email approvals, manual exception queues, shared drives, spreadsheets, screenshots, reconciliations, workarounds and institutional knowledge that lives in people’s heads.

The industry has modernised the systems. It has not fully modernised the way work moves between systems, providers and teams.

That matters because firms are now trying to adopt AI on top of operating models that have been layered, patched and outsourced over more than three decades — workflows that were never designed for autonomous or semi-autonomous execution.

AI cannot magically fix that. It inherits what is underneath, the operating logic.

Section 1

How we got here

Thirty years ago, settlement cycles were much longer. US equities were T+5. Some European markets were measured in weeks rather than days. Over time, usually after market stress, regulation and operational pressure forced the industry to move faster.

The global financial crisis brought more regulation, more reporting and more scrutiny. North America moved to T+1 in 2024. The UK, EU and Switzerland are due to follow in 2027.

The direction of travel is obvious. Markets expect more speed, more transparency and more control.

But the operating model underneath has not always kept up.

Historically, the front and back office were split. The front office had the closest thing to live data because it needed to make investment decisions. Everything downstream moved more slowly. Operations and accounting teams relied on manual processes, home-built systems, files, reconciliations and paper trails.

Then enterprise investment platforms emerged. They gave firms broader coverage across the investment lifecycle and created a better attempt at front-to-back integration.

That was a major improvement.

But a firm’s process from investment through operations to accounting does not happen inside one system, not even if a firm buys a front-to-back platform. It happens across custodians, administrators, brokers, data vendors, internal teams, specialist systems, approvals, exceptions and controls.

That cross-system operating layer remained the hard part.

Section 2

Outsourcing solved cost, but broke parts of the data value chain

At the same time, outsourcing became the default answer to operational complexity.

That was rational. Firms needed scale. They needed lower cost. They needed more capacity. They needed to deal with more regulatory obligations, more products and more markets without building everything internally.

So, work moved to large overseas operating centres, your mess for less. Processes were broken into smaller tasks. Teams became responsible for individual steps in a chain.

The cost benefit was clear.

The control trade-off was less obvious.

In many operating models, outsourcing weakened the data value chain. The front office stayed live, or close to live. But once a process moved into operations, accounting or a third-party provider, data often moved through batch files, scheduled extracts, manual checks and delayed reconciliations.

That created a familiar problem.

What is the source of truth?

Is it the custodian? The investment platform? The accounting book? The order management system? The portfolio manager’s Excel spreadsheet?

In most firms, portfolio managers and investment teams keep their own models because they do not fully trust the official operating view in the moment. That should tell us something.

The industry did not just outsource work. It often outsourced context.

That is why I think of traditional outsourcing like a cake factory.

One team sifts the flour. Another beats the eggs. Another butters the tin. Another watches the oven.

Everyone knows their task. Too few people know that it’s a cake being made, and almost none know why the cake is being made.

That model can work when the goal is labour arbitrage and task execution. It does not work well when the goal is AI-native operations, because agents need context. They need to understand the workflow, the data, the exception history, the controls and the intended outcome.

Section 3

Cloud changed deployment, not the operating model

Cloud then changed how technology was delivered.

Platforms became easier to host and scale. Multi-tenancy became possible in more areas. Vendors could capture more market data, research data, operational data and reference data than ever before.

That created real efficiency.

But cloud did not, by itself, change the operating model.

A cloud-hosted process can still be manual. A modern platform can still rely on email approvals. A scalable architecture can still hide fragmented operating logic.

This is the trade-off firms have lived with for the past decade or more.

One path is consolidation. Move more of the lifecycle onto a broader platform. That can improve consistency and reduce some integration burden, but it can also require compromise on functional depth, heavy tailoring and a long implementation cycle.

The other path is best-of-breed. Use specialist systems where they are strongest. That preserves functionality, but it increases the burden around integration, ownership, lineage, reconciliation and control.

Neither path fully solves the problem between systems.

And that is where AI now arrives.

Section 4

Where AI meets the current stack

The temptation is obvious.

Put agents on top of the existing platform. Put them on top of the outsourced process. Put them next to the exception queue. Put them over the batch reconciliation. Let them read files, draft emails, classify breaks, propose mappings and summarise issues.

Some of that will help. Some tasks will get faster. Some manual effort will reduce. Some processes will look better.

But that is not the same as changing the operating model.

The industry data is already pointing in that direction. MIT’s Project NANDA research has been widely cited for showing that most enterprise generative AI pilots are not yet translating into measurable financial return. The important point is not the headline percentage. It is the diagnosis.

The issue is not simply model quality. It is brittle workflows, weak contextual learning and poor alignment with day-to-day operations.

That matches what I see in financial services.

If your data value chain is broken by batch handoffs, AI inherits that.

If your reference data is inconsistent, AI inherits that.

If your workflows and integrations are held together by tribal knowledge, AI inherits that.

If exception handling depends on someone knowing which custodian file is usually wrong, which field needs to be overridden, or which issue actually matters, AI inherits that too.

An agent operating on top of a fragmented workflow does not create intelligence.

It creates faster ambiguity. In financial services, faster ambiguity is risk.

Section 5

What AI-native actually means

Being AI-native is not the same as adding AI to an existing platform.

It starts with standardised workflows and processes.

For example corporate actions, settlements, reconciliations, collateral, reference data and exception handling are not as unique as firms often believe. The details vary by firm, asset class, provider and jurisdiction, but the pattern is familiar.

Data arrives. It is validated. It is transformed. It is checked against a rule or tolerance. An exception is raised. Someone investigates. A decision is made. An approval may be required. Evidence is retained. A downstream system or provider is updated.

Historically, firms have built too much around the variation and lost the standard.

AI-native operations should do the opposite.

Standardise the logic that should be standard. Capture the variation where it matters. Govern both.

That requires three foundations.

First, governed workflows. A workflow is not a task list. It defines what data is required, which checks need to pass, who owns the outcome, what happens when something breaks, what approvals are required and what evidence needs to be retained.

Second, operational memory. Every firm has people who know how the work really gets done. They know which exceptions matter. They know which file is usually wrong. They know which manual override is acceptable. They know which issue creates real risk. Today, too much of that knowledge sits in people’s heads, spreadsheets, inboxes, vendor configurations and workarounds.

That knowledge needs to become structured infrastructure. A knowledge graph is one way to do that. Not another database. A representation of how the firm actually operates: the data, systems, rules, workflows, owners, exceptions, approvals and evidence.

Third, the agent harness. The question is not just which model is being used. The better questions are: what can the agent access, what tools can it use, which workflow is it operating inside, where must it escalate, how is its output evaluated, and who owns the outcome?

Agents should not be free-roaming bots in financial operations.

They should operate inside governed workflows, with clear permissions, controls, evidence and expert oversight.

They need to be deterministic.

The industry talks about human-in-the-loop. In investment operations, I think the better phrase is expert-in-the-loop.

The settlements specialist. The private markets operations lead. The derivatives operations owner. The person who understands the workflow and the consequence of getting it wrong.

The goal is not human approval of every click.

It is expert oversight where judgement genuinely matters.

Section 6

The next evolution

Many firms will start by layering AI onto what they already have.

That is understandable. It will produce incremental gains.

But it will not unlock the full value of AI.

The firms that go further will use AI as a forcing function to redesign operating control.

They will standardise the workflows and processes that should have been standardised years ago.

They will capture the operational memory that currently sits in people, spreadsheets, vendor platforms and workarounds.

They will connect best-of-breed systems without losing control of the data value chain.

They will use agents inside governed workflows, not around them.

They will let experts own outcomes rather than manually chase every step.

The next evolution across investment management will not be one more platform, one more outsourcing model or one more AI assistant.

It will be a governed operating layer across the systems, providers, data and workflows firms already use: a control layer that standardises workflows, preserves evidence, connects operational memory and lets AI act only inside clear permissions and expert oversight.

Fontana is building that layer. Not to replace the core investment systems firms rely on, but to make the work between them governed, auditable and ready for AI-native operations.

That is the foundation AI needs.

That is what Fontana exists to build.